The Interference

Keep up with the disruptive forces shaping the future of media, marketing, ad tech, and the open web—one email at a time.

What is vibe coding?

You know when Morpheus said, “Unfortunately, no one can be told what the Matrix is. You have to see it for yourself”? Same thing here.

Brave is fighting News Corp, Discord is fighting its users, chat bots are fighting propaganda (not really), and tales of other squabbles.

2010 called, it wants all the growth hackers back.

A bi-weekly dispatch of the biggest stories about the open web, media, ad tech, personal data, security, and AI—delivered in bite-sized summaries.

Why the mutant child of two aging demand generation strategies may actually work.

If a lead converts into an MQL in a forest... okay wait—who are we kidding?

The perils of using A/B testing as a crutch to settle arguments about aesthetic sensibilities.